In order to improve passenger eating alternatives, IRCTC partners with Swiggy to distribute pre-ordered meals via the company’s e-catering service
Through a partnership with Swiggy, one of India’s top food delivery services, the Indian Railway Catering and Tourism Corporation (IRCTC) will make it easier for passengers to receive pre-ordered meals that they have booked through the e-catering portal of IRCTC. The goal of this partnership is to provide rail passengers more options and convenience.
Plans for Growth
Four significant train stations—Bengali, Bhubaneswar, Vijayawada, and Visakhapatnam—will initially host Swiggy’s services.
After the first phase is over, IRCTC intends to expand this service to more stations in order to reach a wider range of travelers.
Integrating E-Catering Services
IRCTC recently disclosed in a BSE filing that travelers may soon have access to the e-catering service, which is made possible by Bundl Technologies Pvt. Ltd. (Swiggy Foods).
This integration represents a major advancement in the use of technology to improve customer happiness and expedite food delivery procedures.
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Partnerships Strategic
The relationship between IRCTC and Swiggy is a component of their larger plan to establish alliances with major players in the food delivery sector.
In the past, the company collaborated with Zomato to provide comparable services in a few train stations, such as New Delhi, Prayagraj, Kanpur, Lucknow, and Varanasi.
These partnerships seek to enhance service standards and broaden the menu choices available to travelers.
Effect on Swiggy
The cooperation represents a noteworthy commercial opportunity for Swiggy, considering the huge passenger volume that travels through Indian trains.
The company’s partnership with IRCTC is predicted to strengthen its market position and investor confidence as it gets ready to make its anticipated initial public offering (IPO).
The Dining Experience Is Redefined by IRCTC and Swiggy Together
The collaboration between IRCTC and Swiggy marks a critical turning point in the development of in-train dining options in India.
Both organizations seek to reimagine the eating experience for train passengers and open up new growth prospects in the food delivery industry by utilizing technology and forming strategic collaborations.
