Prasar Bharati Launches WAVES: A Game-Changer in India’s OTT Landscape

A Bold Step into Digital Streaming

On November 21, 2024, Prasar Bharati, India’s national public broadcaster, made a significant leap into the digital realm with the launch of its new OTT platform, WAVES ( Waves OTT ) . This launch coincided with World Television Day and was unveiled during the 55th International Film Festival of India (IFFI) in Goa. The platform aims to cater to the growing demand for diverse digital content in India, offering a rich blend of classic and contemporary programming that appeals to audiences across various demographics.

What is WAVES?

A Comprehensive Entertainment Hub

WAVES is designed as a one-stop destination for family-friendly entertainment, encapsulated in the tagline “Family Entertainment Ki Nayi Lehar.” The platform offers a wide array of features that include:

• Live TV Streaming: Access to over 65 live channels, including popular news and entertainment networks.
• Video on Demand (VOD): A vast library of films and shows available for streaming at any time.
• Interactive Games: Engaging games suitable for all age groups.
• Radio Streaming: Live broadcasts from various radio stations.
• E-commerce Integration: Shopping capabilities through the Open Network for Digital Commerce (ONDC).

WAVES supports content in more than 12 languages, including Hindi, English, Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, and Assamese. This multilingual approach ensures that the platform caters to a diverse audience across India.

Reviving Nostalgia with Classic Programming

One of the standout features of WAVES is its commitment to reviving classic Indian television shows. The platform boasts an extensive archive of beloved programs from Doordarshan, including iconic series like Ramayan, Mahabharat, and Shaktimaan. In addition to these classics, WAVES introduces modern adaptations such as Fauji 2.0, a reimagining of the show that launched Shah Rukh Khan’s career.

Exclusive Content Offerings

WAVES is not just about nostalgia; it also features fresh productions aimed at contemporary audiences. Some notable upcoming shows include:

• Kicking Balls: Produced by Oscar-winner Guneet Monga Kapoor.
• Jackson Halt: A gripping crime thriller.
• Thode Door Thode Paas: A family drama starring Pankaj Kapoor.
• Monkey King: The Hero is Back: A fantasy action series.

The platform also highlights student films from premier film and media colleges like FTII and Annapurna, showcasing emerging talent in the industry.

Live Events and Interactive Features

WAVES aims to engage users with live events that resonate with Indian culture and current affairs. Among the live offerings are:

• The monthly Mann Ki Baat broadcast by Prime Minister Narendra Modi.
• Religious events such as the Prabhu Shriram Lalla Aarti from Ayodhya.
• Coverage of international sports events like the US Premier League Cricket Tournament.

These live features not only enhance user engagement but also keep viewers connected to significant cultural moments.

Subscription Plans and Accessibility

Flexible Pricing Options

The WAVES app is free to download from both the Apple App Store and Google Play Store. While much of the content is accessible at no cost, premium features are available through various subscription plans:

Subscriptions can be purchased via the official WAVES website as in-app payment features are currently unavailable.

Strategic Importance of WAVES in India’s Digital Landscape

Expanding Digital Reach

The launch of WAVES represents a strategic initiative by Prasar Bharati to establish a robust presence in the rapidly growing OTT market. With an increasing number of viewers shifting towards digital platforms for entertainment, WAVES aims to attract audiences who seek diverse content while maintaining cultural connectivity.Gaurav Dwivedi, CEO of Prasar Bharati, emphasized the importance of being accessible across all platforms to ensure information and entertainment reach every corner of India. He stated that this medium will be particularly valuable for people who have moved away from their roots but wish to stay connected with their culture.

A Bright Future for Indian Entertainment

The introduction of WAVES signifies a new chapter in India’s digital entertainment journey. By combining nostalgia with modern technology, Prasar Bharati is poised to redefine how audiences consume content. With its extensive offerings and commitment to inclusivity, WAVES stands ready to become a significant player in the OTT market.As we look forward to what WAVES will bring in terms of content and innovation, one thing is clear: this platform has the potential to transform how Indian families experience entertainment together.

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