Ambareesh Murthy, co-founder and CEO of Pepperfry, passed away: Leh heart attack, 2011 launch of online furniture company

Co-founder and CEO of Pepperfry Ambareesh Murthy passed suddenly at the age of 51. He had a heart attack while he was in Leh. In 2011

, Ambareesh and Ashish Shah launched the furniture and home décor business in Mumbai. He was an accomplished trekker and an IIM Calcutta graduate. Ambareesh was the country manager at eBay before joining Pepperfry.

It is very sad to announce that my friend, mentor, and brother Ambrish Murthy has passed away, wrote Ashish Shah, another co-founder of Pepperfry, in an X post. Due to a heart attack, we lost him last night in Leh. Please say a prayer for him and for his family and loved ones to have courage.

Ambrish Murthy loved to go hiking.

On September 10, 1971, Ambareesh Murthy was born. He cherished biking and hiking. He frequently traveled by bike to Ladakh for vacations. In an interview, he stated that one of his favorite experiences was trekking over the Chadar Track in the Zanskar Valley.

IIM MBA in 1996; I started my own business in 2011

From 1990 to 1994, Ambareesh studied civil engineering at Delhi Technological University. He then earned his MBA at IIM Calcutta between 1994 and 1996. after which became a Management Trainee at Cadbury. He was appointed Area Sales Manager by the corporation and deployed to Kerala. After nearly 5 years, he departed Cadbury.

Ambareesh then spent two years learning how to introduce mutual fund products at ICICI Prudential AMC. He left his position in 2003 to launch Origin Resources, a business that offers financial training. He didn’t have much success there, so in 2005 he went back to work as a marketing manager for Britannia.

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He went to eBay India in less than seven months, and two years later he was appointed country head for Malaysia, the Philippines, and India. He was certain that India’s e-commerce market would expand quickly, but since eBay was unwilling to invest there, he made the decision to found his own startup.

He co-founded Pepperfry in 2011 with Ashish Shah, an online store for furniture and home goods. He wasn’t certain the client was yet prepared for it. Sell lifestyle things as a result. He concentrated on it in 2013 when he thought he had a firm grasp on the furniture-home decor industry.

Have you heard of Pepperfry?

At first, Pepperfry offered goods like jewelry and clothing. Late in 2012, Pepperfry made the decision to expand into the furniture and home décor industry. According to Pepperfry co-founder Ashish Shah, private label or direct-to-consumer brands make up the remaining 50% of their revenue. It debuted its first Experience Studio in 2014.

Now, there are more than 210 studios spread throughout around 125 cities. About 60 of the 210 outlets are owned and controlled by the corporation, and the other 150 are owned and run by franchisees. About 20,000 of the 100,000 items in Pepperfry’s product catalog are pieces of furniture.