JioMart and the Ministry of Rural Development Work Together to Increase Product Accessibility for Self-Help Groups

A partnership between JioMart and the Ministry of Rural Development (MoRD) aims to increase the reach of Self-Help Groups (SHGs) connected to DAY-NRLM

The Ministry of Rural Development (MoRD) and JioMart, a Reliance Retail business, have signed a Memorandum of Understanding (MoU), which is a significant milestone. By expanding the market for goods made by Self-Help Groups (SHGs) connected to the Deendayal Antyodaya Yojana-National Rural Livelihoods Mission (DAY-NRLM), this collaboration seeks to uplift rural artisans.

Goals of the Partnership

The MoU makes it easier for SHGs to join the JioMart e-commerce platform as sellers.

SHGs that are in accordance with DAY-NRLM might gain from direction and assistance in growing their internet enterprises.

The cooperation ensures a larger market for SHG items by complementing MoRD’s SARAS collecting project.

Participating in workshops and training sessions together would improve SHG sellers’ understanding of JioMart’s digital selling platform.

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Developing Rural Entrepreneurs

The partnership demonstrates the Ministry’s dedication to increasing SHGs’ options for subsistence.

JioMart wants to enable growth and make the digitalization of millions of SHGs easier with the help of its vast network and digital commerce platforms.

The partnership aims to support the “Made in India” campaign and revolutionize India’s digital retail landscape.

Support for Operations

JioMart will help Self-Help Groups (SHGs) create and manage their accounts on the platform.

JioMart pledges to continue offering training and assistance for business expansion after launch.

SHGs now have more opportunities thanks to the agreement to take part in marketing campaigns on the JioMart platform.

Q: What is the purpose of the MoU between the Ministry of Rural Development (MoRD) and JioMart?

A: The MoU aims to enhance the outreach of products from Self-Help Groups (SHGs) associated with DAY-NRLM, empowering rural artisans by enabling them to become sellers on JioMart.

Q: How will SHGs benefit from this collaboration?

A: SHGs will receive support and guidance to grow their online businesses on JioMart, expanding their market and visibility, aligning with MoRD’s SARAS collection initiative.

Q: What does the collaboration offer in terms of training and support?

A: JioMart will assist SHGs in setting up accounts, provide post-launch training, and support sustained business growth. SHGs can also participate in marketing promotions on the platform.