Kiran Mazumdar-Shaw denounces the ‘Pink Tax’ as “shameful gender bias”

The term “pink tax” refers to discriminatory pricing that drives up the price of products sold to women, rather than an actual government tax

Kiran Mazumdar-Shaw, the CEO of Biocon, has taken a firm stance against the phrase “Pink Tax,” which refers to price differences based on gender. She shared a video on X explaining why goods in the same category made for women are significantly more expensive than goods made for men in the same size and quantity. She urged women to avoid these goods in the accompanying post. The World Economic Forum (WEF) reports that price differences between genders are common in a number of industries, but personal care goods are by far the most noticeable. Products like deodorants, soaps, lotions, and razor blades that are targeted at particular genders are examples of this.
“Tax on Pink! A deplorable gender bias that women have to react against by refusing to buy such things “In her X post, Mazumdar-Shaw expressed her opinion.

Within a few hours after it was shared early on Wednesday morning, 1.58 lakh people had viewed the message. Other people agreed with the business owner’s position.

“I completely concur. The question is, how do we avoid it? One customer said, “It feels like a difficult decision between purchasing male items or not purchasing these products at all.
“I always bring up how much more expensive women’s items are. There are many locations where the pink tax is common. It’s wonderful to see him drawing attention to it and your exaggeration of the problem. “Perhaps more voices will come forward and advocate for the repeal of the pink tax,” remarked an additional person.

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The Pink Tax: What Is It?
The term “pink tax” refers to discriminatory pricing that drives up the price of products sold to women, rather than an actual government tax.
The topic gained prominence in 2015 when the Department of Consumer Affairs in New York City investigated 794 products sold to customers of all ages in the city and discovered numerous instances of gendered pricing.
But since the 1990s, scientists have been examining the phenomenon.

Pink Tax’s Economic Burden
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Women continue to earn less than men, hence the discriminatory pricing has hampered their financial situation, according to WEF.
In order to guarantee that women participate fully and equally in the economy, the United Nations has urged nations all around the world to take action to abolish the “pink tax.”