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Apple Takes Wraps Off Its First Store In India In Mumbai
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1 year agoon
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After years of regulatory challenges and discussions with the Indian government, the first Apple Store has finally opened in India
Mumbai:- The opening of Apple’s first official store in India in Mumbai marks a significant achievement for the company as it works to increase its market share in one of the world’s fastest-growing smartphone markets. The company had only used resellers as its brick and mortar retail presence up until this point.
The store, which is situated in Mumbai’s Bandra Kurla Complex (BKC), will soon welcome customers. The company stated that the “Apple BKC creative” was “inspired by the iconic Kaali Peeli taxi art unique to Mumbai and includes colourful interpretations of the decals combined with many Apple products and services that will be available for our customers to discover.”
The most recent iPhone 14 models, MacBooks, iPads, AirPods, Apple Watches, Apple TVs, and HomePods will all be available, along with a variety of other goods and services. Additionally, customers will have access to Apple’s illustrious trade-in programme.
After years of overcoming regulatory obstacles and negotiating with the Indian government, the Apple Store has finally opened in India. Apple was required to adhere to local sourcing standards, which mandate that foreign businesses obtain at least 30% of their components from domestic suppliers. In India, where other smartphone manufacturers enjoy a larger market share and lower prices, Appsle also had to compete with them.
In 2022, Apple held a 4% market share of Indian smartphones, trailing Samsung, Xiaomi, Vivo, and Oppo, according to Counterpoint Research. Apple’s shipments, on the other hand, increased by 35% year over year, driven by strong sales of the iPhone 12 and iPhone 13 models.
The opening of the Apple Store is anticipated by analysts to improve Apple’s reputation and customer loyalty in India as well as draw more developers and creators into its ecosystem.
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