Jio-Star’s Rivalry Transformed the Broadcasting Industry

Jio-Star’s Rivalry Transformed the Broadcasting Industry: Viewers Benefited from the Use of New Technology to Provide the Best Service

The broadcasting industry has changed as a result of the ongoing conflict between TV and digital over who will broadcast the Indian Premier League (IPL). IPL is being aired on paid channels for the first time without charge. Jio Cinema, a digital broadcaster, is also showing the game for free in 4-K resolution.

In addition to the standard telecast, Jio Cinema allows viewers to watch the game from a bird’s eye perspective, a camera mounted on the wicket, or a camera facing the batsman. The choice to see highlights in real-time is also available. Star Network has incorporated mobile features into TV in order to compete with it. The TV remote allows spectators to view stats and replays of any ball at their discretion.

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Hologram technology is now available.

Star recently debuted Hologram technology. Despite being in his home country, Steve Smith appeared in Star’s studio for the pre-match show. Deep Das Gupta, a Star Hindi commentator, said he wanted to meet Steve Smith after the show aired.

When he enquired with the team, it was discovered that Smith was in Sydney. He could only communicate with the studio via hologram technology. During that time, Smith also hugged teammate Aaron Finch, which appeared to be genuine. This technology, according to the channel, has been used for the first time in India.

12 languages of commentary are broadcast, followed by a viewership record.

Jio has started providing commentary in 12 different languages as it broadcasts the IPL for the first time. The outcome was record-breaking viewership. Jio has increased its audience by 100 million. The CSK-RCB match had 2.4 crore digital viewers, the most ever for an IPL game.

IPL is also broadcast by Star in 10 languages across 22 channels. Official statistics show a 23% increase in TV viewership and a 29% increase in ratings from the previous year. On the opening match TV, 14 crore people watched 870 crore minutes.

Revenue: Sought after over 550 brands

The information indicates that both businesses contacted more than 550 brands for the advertisement. Compared to last year, this is almost double. Then Star had made contact with about 250 businesses. Experts predict that this time, advertising revenue will exceed 5,000 crores.

Apparently, Jio has a revenue target of Rs 3,700 crore, of which Rs 2,700 crore in deals have already been completed. Prior to the start of the season, a deal with Star worth approximately Rs 3000 crores was also finalised at the same time. Channels currently charge between Rs 14 and Rs 16 lakh for every 10-second advertisement.

Players like Virat and Rahul are promoted ahead of Sachin, Dhoni, and Rohit