The National Tribal Festival, Aadi Mahotsav, Comes to an End

The National Tribal Festival, Aadi Mahotsav, has ended. Major Dhyan Chand National Stadium in New Delhi hosted the nine-day festival, which was organized by TRIFED, from February 10 to February 18

The Hon’ble President, Smt. Droupadi Murmu, officially opened the annual “Aadi Mahotsav – National Tribal Festival,” which came to an end on February 18, 2024. The nine-day festival, which was organized by TRIFED (Tribal Co-operative Marketing Federation of India), took place from February 10 to February 18 at the Major Dhyan Chand National Stadium in New Delhi. It included a dynamic tapestry of tribal entrepreneurship, crafts, culture, cuisine, and commerce.

Encouraging Indigenous Business Owners: Establishment of Venture Capital Fund
The goal of the Venture Capital Fund for Scheduled Tribes’ establishment was to support tribal entrepreneurs’ innovative economic ideas and startup cultures.
a dedication to developing native talent and promoting economic development in tribal areas.

Promoting Cooperation through B2B Workshop
Representatives from notable industry associations, such as CII, ASSOCHAM, and IFCA, as well as around 35 professionals and startups in the field attended the inaugural B2B workshop.
facilitated market connections and cooperation across different industries, creating new opportunities for indigenous business owners.

Governmental and Business Collaborations
TRIFED and ITC’s Memorandum of Understanding signing is an example of a successful business partnership in tribal empowerment.
Participants’ experiences were enhanced by convergence with multiple government agencies and departments, encompassing domains like finance, healthcare, skill enhancement, and entrepreneurship.

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Cultural Exhibition: Tribal Communities’ Creative Mastery
From 27 States and Union Territories, almost 1100 tribal craftsmen, painters, healers, cooks, and cultural troupes presented their creations.
Every work of art, whether it was a painting, a piece of jewelry, a handloom textile, or a handicraft, revealed superb craftsmanship and hidden narratives ingrained in tribal culture.

Van Dhan Products and the PM JAN MAN Pavilion
brought attention to the distinctive cultural legacy of twenty-one notably vulnerable tribal groups.
gave tribal groups a venue for business and sustainable means of subsistence through the Van Dhan goods pavilion.

Concerts in the evening and cultural extravaganza
Attractive rituals, harvest festivals, and distinctive customs with roots in tribal culture were showcased by almost 400 indigenous artists.
gave the celebration of the richness and diversity of India’s tribal terrain more energy.
Digital Revolution and Business Growth
approximately Rs 1.80 crores in cash sales were made, and 170 tribal craftsmen were brought on board the ONDC network for the first time.
To improve the digital presence and marketability of tribal products, training sessions were held on social media platforms and product design workshops were conducted.

State Assistance and Comprehensive Growth
A number of government agencies worked together to offer comprehensive assistance to Native American craftsmen and business owners.
The event’s dedication to the comprehensive socio-economic development and empowerment of tribal people was highlighted with workshops, on-the-spot services, and initiatives focused on finance, healthcare, skill development, postal services, and entrepreneurship.