, Elon Musk
Elon Musk Supports Twitter’s Pay Model Despite the End of Free Verified Blue TicksTwitter’s blue tick
Elon Musk Supports Twitter’s Pay Model Despite the End of Free Verified Blue TicksTwitter’s blue tick became a recognisable feature that contributed to the site becoming a dependable forum for newsmakers and activists.
Elon Musk defended his contentious pay structure for Twitter on Friday, asserting that any social media site that didn’t adopt it would fail due to a bot invasion.
On the eve of Twitter’s April 1 ultimatum that verified accounts with the prized blue tick that had not paid up would lose it, Musk made his prediction.During a Twitter Q&A, Musk stated, “The fundamental challenge here is that it’s (easy) to literally create 10,000 or 100,000 fake Twitter accounts using just one computer at home and with modern AI (artificial intelligence).”
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This is the reason we’re pushing so hard for verified, which requires a credit card and a phone number from a reputable carrier, according to Musk.
Elon Musk continued, “I think that any so-called social media network that doesn’t do this will fail.Companies, journalists, and celebrities who relied on Twitter as their primary communication platform and the blue tick as a mark of credibility are under pressure as a result of the system change.
Additionally, it raises the possibility of fraudsters and practical jokers paying for an officially verified but completely phoney account.
The Twitter Blue subscription plan is available in the US for $8 (approximately Rs. 700) per month, $84 (approximately Rs. 6,900) per year, or $11 (approximately Rs. 900) per month if purchased through Apple’s app store.Since the platform’s inception in 2009, the blue tick or checkmark has become a recognisable feature that has assisted in making it a reliable forum for newsmakers and activists.
The blue check, according to Elon Musk and his supporters, was decided by fiat in a covert process and is a representation of an unfair class system.
One of Musk’s first moves after buying Twitter last year was to make the blue tick available to paying subscribers, but his overhaul backfired.Within hours, Twitter was inundated with phoney but legitimate accounts pretending to be famous people, well-known brands, and even Elon Musk.
Elon Musk quickly reversed course, but many advertisers left the platform, depriving Twitter of a significant source of revenue that the CEO is currently working to replace.For the time being, blue checks of famous people, such as Justin Bieber with 113 million followers or footballer Cristiano Ronaldo with 108 million, are labelled as “legacy” accounts on the website.
“Will be terrible”
Authorities, nonprofit organizations, and news media outlets are also involved in the verified account mystery.
According to Axios, the White House has already informed staff members that it will not pay to maintain the blue tick on their official Twitter profiles. The White House will maintain a special designation as a government entity.
Under Elon Musk’s new system, news media organizations, businesses, and charities have already lost their blue ticks and been labelled as verified business accounts.These cost $1,000 (roughly Rs. 82,200) per month in the United States, and $50 (roughly Rs. 4,100) for each additional affiliated account, according to Twitter’s website.
“This will be terrible for those who cannot afford the new fees,” said Andrew Stroehlein, European Media Director of Human Rights Watch, adding that his organisation would not pay for the privilege.”It will jeopardise the effectiveness of local activists, including human rights activists, who have long used Twitter for grassroots organizing,” he wrote in a blog post.
According to The New York Times, it will not pay for a verified business account and will only pay for a blue tick for journalists when it is absolutely necessary for their reporting.
Facebook, a competitor of Twitter, is also experimenting with the “pay to play” verification model in Australia and New Zealand, which has attracted a lot of negative attention.
Much depends on Elon Musk’s ability to develop a Twitter business plan.
Less than half of the $44 billion (roughly Rs. 3,62,100 crore) Musk paid for the social media platform just five months ago, Musk estimated the current value of Twitter last week at $20 billion (roughly Rs. 1,64,600 crore).
