Prasar Bharti: Shared Audio Visuals for Broadcast and Dissemination (PB-SHABD) is introduced by Anurag Thakur

Anurag Singh Thakur, a union minister, launches PB-SHABD, providing journalists with pristine news feeds devoid of the Doordarshan insignia

At the National Media Center in New Delhi, Union Minister of Information and Broadcasting Anurag Singh Thakur launched the news sharing platform PB-SHABD along with the redesigned websites of DD News and Akashvani News and an upgraded version of the News on Air mobile app.

A historic step for the information and broadcasting sectors: Minister Thakur emphasizes the importance of PB-SHABD for the media environment of the nation, as it makes it possible for the distribution of meaningful and accurate content in all regional languages.
highlights the vast network that Prasar Bharati has for obtaining and distributing news to all parts of India.

Features of PB-SHABD:

 News organizations receive a clean feed that does not include Doordarshan’s logo.
curated information from many languages and geographical areas to assist smaller news organizations with limited content networks.
One-stop shop for news material in fifty categories, promoting diversity in the way the word is spread.
First-time deal: First year’s service is free.

Updated Doordarshan News and All India Radio websites as well as the NewsOnAIR app with multimedia integration, offline reading, live streaming, social media sharing, location-based delivery, bookmarking, and robust search are some of the improvements made to the news services.
Recognition and Synergy:

Sanjay Jaju, Secretary of the Ministry of Information and Broadcasting, congratulates Prasar Bharti on the success of the SHABD pilot and the introduction of their websites and apps. He anticipates improved news distribution synergy.
Gaurav Dwivedi, CEO of Prasar Bharti, promises to reach out to media companies and encourage them to offer a variety of content types via the PB SHABD platform.

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PB’s functionality SHABD: Offers daily news feeds from Prasar Bharati’s vast network in media including text, audio, video, and photo.
Designed to support smaller newspapers, TV networks, and web portals by enabling personalized storytelling across several platforms.
Free trial offer to help out tiny media companies.
Improvements to the App and Website:
With a variety of content divisions including National, International, Education, Health, Business & Economy, Science & Tech, Sports, Environment, and Opinion, redesigned websites provide a smooth user experience.