EU Is Examining OpenAI’s Video-Making Service for Data Privacy

Sora from OpenAI is fast enough to produce one-minute videos

The Italian data protection agency is investigating OpenAI more closely due to worries that the company’s new AI video creation system may handle personal information about individuals.

The Italian authority, which is already looking into potential data violations by the tech company’s ChatGPT product, has been aware of OpenAI for the second time.

The Italian regulator has now put additional pressure on OpenAI, stating in a statement on Friday that it has given the company 20 days to submit details about its new AI service, named Sora, which can swiftly produce videos up to one minute in length.

According to the Italian regulator, this is required “given the possible implications that the Sora service could have on the processing of users’ personal data in the European Union and in Italy in particular.” It also raises the question of whether “the new AI model is already available to the public and whether it is or will be offered to users in the European Union, particularly in Italy.”

Based in San Francisco Microsoft supports OpenAI. Both Microsoft and Alphabet’s Google have been utilizing AI to improve their businesses.

After first delaying the deployment due to leadership turmoil last year, OpenAI launched an online store this month where users may share customized versions of the company’s well-known ChatGPT chatbot. The new store, which was made available to ChatGPT subscribers on Wednesday, will organize the chatbots that users build for a range of purposes. For instance, users can build ChatGPT versions that can teach kids algebra or develop vibrant cocktail recipes. Users’ selected chatbots to be shared publicly will be available in the product, dubbed the GPT Store. At some point, it will provide options for users to monetize their works, much like those seen in Alphabet’s Google or Apple app stores.

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OpenAI’s GPT Store will allow users to browse for chatbots by category and view the most popular and trending chatbots on a scoreboard, just like traditional app stores. OpenAI stated in a blog post that 3 million custom chatbots have been created so far; however, it was unclear how many of those chatbots were initially accessible through the company’s store.

The store’s launch coincides with OpenAI’s efforts to expand its service ecosystem and identify new revenue streams. OpenAI also unveiled a new paid ChatGPT tier on Wednesday, with a starting price per user of $25 (about Rs. 2,100) for businesses with smaller teams. In August, OpenAI initially released a corporate version of ChatGPT that included new functionality and privacy protections.